Today, we got another idea – FMCG companies that lose out on several blind customers because those labels are unintelligible. Such an awesome gap!!

We are planning to run a small survery, asking the blind whether a braille label will impact their purchase decision. I have a gut feel hypothesis, but let us start with the anti hypothesis – that it will not.

Thoughts, anyone?  

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One Response to Update

  1. adi says:

    any updates on this yet?
    if yes, please do mail me. thanks.

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