“i want you to see something.”
The “seeing” happened a good 2 months later. But what a sight it was!
In its April 2012 edition, The Economist had a centrespread advertisement – of UBS. And it was in Braille.
Yes, all those copies, printed with a Braille centrespread.
Thank you, Jai Mehta, for showing it to us.
Its funny what an idea can do.. it makes you wonder why we cant do this more often – make ads accessible to everyone. If the Economist can bind braille and non braille pages together, why cant more magazines (and advertisers) do it?
It was an eye opener. Apparently, UBS learnt a lot from Louise Braille. And we learnt a lot from UBS.